Make Your Sites Google Friendly Using Structured Data

Hello friends have you ever think why or how the search result from CNET or Google Play/itunes look so different from search result of your own sites?Its because Google 'understand' these sites is better then yours.This is not to say that your parcel doesn't gibe the 'calibre criteria', so to communicate. Rather, it merely implementation that Google can determine and see the scheme of much sites, and can support a precise yet encompassing and true overview for them. You can do that too by structuring the data/content on your website, so that look engines know exactly what your computer is most. Based on your structured data, Google can feigning proper content on Google Now or Knowledge Represent. Imagine a inspect website where users correspond production reviews. This position should course be structurally diametric than a news diary, or a portfolio website, or a creation brochure/showcase website, or a wiki. You wouldn't them all to be treated the identical way in examine results now, would you? Structured Assemblage present cater Google furnish searchers with precise and reciprocal info they can easily colligate to. This will not exclusive better your website's CTR by a astronomic honor, it present also physique up your 'SEO-optimization points', message that examine engines give be many receptive for your website.To help you participate in structured data features, Google has just recently released two news tools, the Data Highlighter, and the Structured Data Markup Helper tool. 

  Data Highlighter

The Data Highlighter basically helps identify what sort of content you have on your site, and teaches Google the pattern of structured data about events on your website. You can now tell Google whether your site is among the following types listed.

    Local Business
    Products
    Articles
    Software Applications
    Movies
    TV Programs
    Restaurants


By using the Data Highlighter, you won't have to modify the HTML of your existing page. Start by logging into Google Webmaster Tools, and then from the left sidebar, go toOptimization >> Data Highlighter. Then click on the button on the right that saysStart Highlighting.

You will then be asked to enter a URL, and then choose its type from among the seven listed above. You can also choose to tag just that page, or other pages with the same consistent formatting too. The latter would be a good option for a blog, for example.

 After this, you will see an overview of that page, and you will have to tag each part of the page with your mouse. You can, for example, specify the author, the publishing date, and the average rating for an article. Tagging options vary depending upon what option you chose (i.e. Article, Product etc).

The process will take a few minutes, at the end of which the content will be 'highlighted' automatically.

Structured Data Markup Helper

As an alternative to the Data Highlighter where you let Google do the work for you, you can use the Structured Data Markup Helper tool to edit your HTML, and optimize your site using the markup generated by Google (for advanced users).

It works in much the same way as Data Highlighter. You first have to tag various page elements with your mouse. Then, this tool will generate sample HTML code for you with microdata markup included. You can use this code as a reference for implementing structured data directly into your site's source code.

Using these tools, you can really stand out from the competition. You can tell Google exactly what your website is about, and we think these tools are a huge step forwards.